Amrada Milk & Milk Products Pricing Policy
This policy outlines the principles for setting competitive and sustainable prices for Amrada’s milk and milk-related products.

Objectives:

• Ensure fair prices for both dairy farmers and consumers.
• Maintain profitability for Amrada.
• Remain competitive in the market.
• Encourage the consumption of high-quality dairy products.

Factors Affecting Pricing:

Milk Procurement:
Cost of raw milk based on fat content, SNF (Solid Non-Fat) content, and quality.
Seasonal variations in milk production.
Distance from collection centers to processing facilities.

Processing and Packaging Costs:
Expenses for labor, utilities, and packaging materials.
Cost of maintaining hygiene and quality standards.

Distribution and Marketing:
Transportation costs to retailers and distributors.
Marketing and promotional expenses.

Promotional Pricing:
Introduce introductory discounts for new products.
Run limited-time promotions and special offers to attract new customers and boost sales.

Price Reviews:
Regularly review pricing strategies based on market conditions, competitor activity, and cost fluctuations.
Conduct market research to understand consumer preferences and price sensitivity.

Transparency:
Clearly communicate product pricing and any changes to consumers.

Compliance with Regulations:
Ensure pricing adheres to all applicable government regulations and fair trade practices.
By following these principles, Amrada can establish a pricing policy that balances the needs of farmers, consumers, and the company’s long-term sustainability.